To gain further insight, DXC is using Adobe Experience Platform Data Science Workspace with AI and machine learning (ML) technologies to look at patterns in the data and analyze them, enabling hyper-personalization. That tremendously increases the value of the site. For example, DXC can determine which specific web pages customers need and quickly direct them to the right place.
The data doesn’t come from a single isolated source but from apps such as CRM, social media, and other sources.įor IT services and solutions company DXC Technology, using Adobe Experience Platform provided the foundation for improving the efficiency of its website and overall CX. With it, brand managers and marketers can integrate many individual data sets to view a specific customer’s interaction with the brand across channels, and that means they can hyper-personalize the customer’s experience. What’s needed is the ability to interrogate all data from the marketing systems in a cohesive fashion so that breakthrough insights become possible.Īdobe Experience Platform delivers this essential functionality. But they’re finding it can be difficult when the data is inconsistent and contained in disparate, application-focused silos. Corporate decision makers, particularly chief marketing officers and their teams, increasingly rely on data to inform and drive decisions on strategy and to improve the customer experience (CX).